Unlock your field staff’s potential with tailored productivity metrics.

We surveyed businesses managing field operations and found something interesting – everyone’s obsessed with productivity metrics, but they’re missing the bigger picture.

Tracking sales numbers and conversion rates gives you a broader view. But here’s the truth: those surface-level metrics don’t tell the whole story.
Think about it. Your top performer might hit their targets, but are they:

1. Building lasting customer relationships?
2. Following efficient routes?
3. Managing their time effectively?
4. Maintaining consistent coverage across their territory?

To address this issue, field management comes in. These tools combine location tracking with performance data to show you what’s really happening on the ground.

What Are Field Productivity Metrics?

Overview
Field productivity metrics are essential for understanding your team’s performance. By tracking key activities like customer visits and analyzing efficiency, you gain valuable insights that guide decision-making and pinpoint areas for improvement.

Key Metrics to Track

Efficiency Ratio: A higher ratio indicates better performance and efficiency in completing the scheduled visits, while a lower ratio may suggest room for improvement in task execution or resource allocation.

Average Visits per Day: This metric indicates the daily average number of visits a field representative or team completes. This can be useful for understanding visit trends and modifying strategies if required.

The Average Kilometers per Visit: This metric helps businesses understand the geographical distribution of their audience and make informed decisions based on travel patterns.

Cost per Visit: These metrics help in understanding the cost-effectiveness of each visit and whether strategies like route optimization or scheduling adjustments could help reduce these costs.

Why is location tracking so important for the success of field force?

The role GPS plays in field force management:
Location tracking is very crucial when it comes to field operations. It allows the managers to keep real-time track of the team members, ensuring accountability and efficiency.

Location tracking for productivity:
With the location insights, managers can optimize sales routes, reduce travel time, and prioritize high-value clients. With field assistant applications like FieldSense, sales reps can spend less time on travel and more time engaging with customers.

Why overreliance on manually managed data is not a suitable approach?

Lack of Data Reliability: Field teams often update the data manually on CRM tools or share the updates on communication channels. If these updates aren’t done diligently, then it can lead to inaccurate or inconsistent information.

The Short-Term Focus Trap: Generally, organizations track short-term productivity metrics like monthly sales numbers, which can neglect long-term strategic goals. This, in turn, affects long-term relationship building.

No Real-Time Data: Manual data updates sometimes can result in the unavailability of the updated information to the operations managers. This makes it difficult for the managers to respond to any on-field challenges.

Location tracking for field operations OR
How Field Force Apps Like FieldSense Drive Productivity

GPS tracking to improve productivity: With GPS technology, now managers can track a team’s daily activities. The field force application helps in laying an optimized beat plan, scheduling visits, tracking live activities, & many more. With this feature at their fingertips, organizations can boost their productivity.

Need for a FieldForce app: An application specifically designed to meet the needs of today’s field staff plays a pivotal role in collecting accurate data, monitoring performance, and streamlining operations. The FieldForce application, like FieldSense, is available with both free & premium features, which can surely address your business’s unique needs.

What you should be looking for in a productivity assistant app?

1. Real-time GPS tracking
2. Offline capabilities
3. Easy integration with other tools
4. User-friendly interface

FieldSense Free or Premium:
The free version supports up to 10 users & is suitable for small businesses, whereas the premium version offers advanced tools and greater scalability.

How Location Tracking Apps Are Revolutionizing Field Operations

Customizable solution: FieldSense is a vanilla product that comes with the right set of tools and settings to fit every organization’s unique needs.

The role location tracking plays in improving field operations efficiency:

1. For field staff, accurate location tracking minimizes micromanagement, allowing employees to focus on visits.
2. For managers, accurate data helps in allocating resources more efficiently, ensuring the team stays on the target.

Freemium application: One can always try a free application to see whether it fulfills the organization’s needs.

How can field force productivity be improved?

1. Set up a good tool that addresses the business needs:
2. A best-fit product is in line with your organization’s needs, and a GPS-enabled app is a productivity enabler.
3. Ensure your sales team receives proper training.
4. Continuously evaluate and adjust your strategies using data insights.
5. Foster trust and collaboration to drive efficiency.

Final Thoughts:
Modern field forces need smarter tools, not surface-level metrics. A field force app with GPS capabilities and real-time data, businesses can optimize their operations, improve team efficiency, and drive long-term success. Good field management is about creating an environment where your team can do their best work. The future of field management lies in a more strategic, data-driven approach.